For your reference, please find the Cover of the May 2011 Time Magazine, featuring a Rubik’s Cube!
The international magazine has an audience of about 23 million people around the world..! And it is no accident that they used the Cube to communicate:
- Rubik’s® appeal to a wide range of audience, regardless of age/sex, made it the ideal candidate to draw in more people to the magazine, and make a complicated subject like Pakistan look more graspable/appealing to readers.
- Secondly, Like the president of the European Commission, Time Magazine used the Rubik’s Cube® to communicate to a very international audience.
Indeed, one of the quality of the Cube for Promotion/ Communication is that it is able to get a message across whatever the language, and without words: in this case Times Magazine showcased a Cube with US and Pakistan flags symbolizing the Problem-to-solve/Challenge ahead.
Time Magazine provides a great illustration of the Rubik’s® communicative power, and the appeal of the Cube.
Please feel free to share this email/ include it in your newsletter/ or even buy a copy of this week’s Time Magazine to show your customer!
The Rubik’s® Promotion Team
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