Last month, Huawei launched the Mate 20 Pro, their brand-new smartphone. As a part of their Marketing campaign, Huawei leveraged the Iconic Rubik’s Cube for its international launch to showcase the power of their AI: They erected a giant AI-powered Rubik’s Cube in London!

The brand is encouraging people to solve the puzzle by using the AI capability in the handset via their App. As the Rubik’s is a symbol of smarts, it is a fantastic way to communicate the power of their AI and to capture the attention of Millennial/Gen-X consumers.

Watch how the giant Cube works here: