First Tech’s Rubik’s 3×3 with Augmented Reality
First Tech is a credit union company based in California. They decided to associate their brand image with the notorious 3X3 Rubik's Cube which conveys values such as cleverness and creativity.
With their branded iconic Cube, they added Augmented Reality so that their employees and members could engage physically and digitally with it.
| Brand | First Tech |
|---|---|
| Industry | Banking & Finance |
| Applicazione | Employer Branding |
| Nazione | United States |
| Name of the Item | Cubo di Rubik® 3x3 |
