First Tech’s Rubik’s 3×3 with Augmented Reality

First Tech’s Rubik’s 3×3 with Augmented Reality

First Tech is a credit union company based in California. They decided to associate their brand image with the notorious 3X3 Rubik's Cube which conveys values such as cleverness and creativity. With their branded iconic Cube, they added Augmented Reality so that their employees and members could engage physically and digitally with it.

Brand	First Tech
Industry	Banking & Finance
Application	Employer Branding
Country	United States
Name of the Item	Rubik's^® Cube 3x3 57mm

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First Tech’s Rubik’s 3×3 with Augmented Reality

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Rubik’s^® Sensory Cube

Rubik’s^® Cube 3×3 57mm

Rubik’s^® 3×3 Keychain

Rubik’s^® Pen Pot